PASSIVE ACTIVE CREATIVE
How to Run a Creative Business on Your Terms: A Guide for Artists, Designers and Solopreneurs
‘A must-read for any aspiring creative looking to establish a solo business, as well as an accessible and inspiring guide to starting a passive income venture.’
‘Hygge meets entrepreneurship in PASSIVE ACTIVE CREATIVE. A holistic approach to running creative businesses which prioritises personal wellbeing and building a business with purpose and longevity.’
This short book is a guide for the designerly disenchanted, the creatively frustrated and the artistically isolated. Not the cheeriest of openers, but being a ‘creative’ can have its drawbacks.
In PASSIVE ACTIVE CREATIVE discover a simple three-step system for turning creative dreams into reality, and a way of working and living that allows you to be your true creative self.
If you were born with a paintbrush in hand or couldn’t resist doodling in class, it’s likely you have been bitten by the creative bug from childhood. Perhaps you currently work in a creative role, run your own creative business or are a student of graphic design, illustration or fine art.
Perhaps you have a creative hobby and are wondering how to transform it into a commercial business. Perhaps you are one of the hidden creatives who have never shown their practice to anyone. Shout out to those with a secret ‘craft’ cupboard.
However you create, there’s a reason this book may have piqued your interest, and that’s because you are—in whatever guise, whether professional, semi-professional, aspiring professional or hobbyist—a creative.
Why do we work?
Why do we create?
Why are these two things often felt to be in conflict with each other?
If you were told when you were young that artists don’t earn any money or crafts were a fun pastime but not a career option, you’ve been a victim of the Great Creative Career Myth. The gist of the myth is that creative jobs are not financially viable, professionally fulfilling, or both of these things.
In PASSIVE ACTIVE CREATIVE designer Grace Fussell aims to dispel the myth of creative businesses being difficult to sustain. In place, she presents a simple, three-step process for establishing and running a successful creative business, rooted in passive income, building creative skills and prioritising personal wellbeing (Slow Living / Slow Working) to create a profitable, self-sustaining and long-lasting creative career.
Inside the book you’ll find: Advice on Finance, Support and Business Essentials; How to Build Passive and Active Income Businesses; Helpful Links for Creative Solopreneurs; Printable Business Plans.
This download includes:
– Interactive PDF Book
– 2 Printable Business Plans
Print your large-scale business plans to keep your ideas close to hand in your home office, studio or workplace.
Download Passive Active Creative
What we do
About the Author
Grace Fussell is a designer, illustrator and writer based in Manchester in the UK. Head of design agency Blue Whippet Studio and founder of leading design blog InDesignSkills, Grace has written about design psychology and design business for a wide range of publications and blogs, including Adobe, Shutterstock, Envato and InDesign Magazine.
In PASSIVE ACTIVE CREATIVE, Grace combines her background in anthropology with her experience of running creative businesses. Her aim? To help creative professionals build stronger and happier careers that prioritise personal wellbeing above all else.