A complete brand identity created for standing desk brand harmoni. The branding process involved creating an aspirational identity for this new business in a growing and exciting market. The final brand identity played on ideas of harmony, from the perfect symphony of music to the balance of living beautifully and functionally at home or in an office environment. The final brand identity was influenced by Scandinavian and Japanese design—two contexts which were referenced in the design of the standing desks themselves. The result is an earthy, calming brand that feels both luxurious and accessible.
In addition to the brand identity, Blue Whippet also created social media and print templates for harmoni, dimensional diagrams for the website and illustrated product assembly instructions.