Blue Whippet were invited to create a brand identity for consultancy practice Lancia Consult. The double-arrow icon references the meaning behind lancia, which translates to ‘spear’ or ‘tip of the arrow’ in Italian, and is used as a symbol for the business’ energetic and agile approach to business.

The result is an equally agile brand identity that expands and contracts to accommodate dramatic black and white photography and video, and direct the user journey with vitality and efficiency on Lancia Consult’s website. A sophisticated colour system allows the Lancia Consult brand to adapt to the business’ diverse content, whether it’s exploring their commitment to social impact or putting across content specific to a department or business partner.